PNC Bank Shows Realtors How to Build a Better Business
B2B Tradeshow
How do you launch PNC Mortgage’s proprietary software tools to Realtors in an oversaturated expo hall?
With theme generation and content journey mapping a solid foundation was developed to build the attendee experience around the tools that help “build a better business”. A custom booth stood at the centerpiece to welcome attendees. Animated graphic video content introduced the concepts while interactive kiosks tested attendee knowledge of the information. Interactions were gamified and the more correct answers allowed for more themed giveaways by unlocking the prize door.
With theme generation and content journey mapping a solid foundation was developed to build the attendee experience around the tools that help “build a better business”. A custom booth stood at the centerpiece to welcome attendees. Animated graphic video content introduced the concepts while interactive kiosks tested attendee knowledge of the information. Interactions were gamified and the more correct answers allowed for more themed giveaways by unlocking the prize door.