The NFL Engages New Audiences with Team Inspired Slider Selfies
Sponsorship Activation
How do you create Homegating advocates, raise awareness of the new line of products and drive traffic and purchase intent on NFLShop.com?
Take the product to new venues and new audiences by activating at high profile food & wine festivals and bridal shows, giving consumers first hand experiences with the new line of Homegating products. The footprint included a “make your team” slider bar, complete with celebrity chefs, NFL branding and the chance to memorialize mouth-watering team slider creations with a custom “slider selfie” cam.
Take the product to new venues and new audiences by activating at high profile food & wine festivals and bridal shows, giving consumers first hand experiences with the new line of Homegating products. The footprint included a “make your team” slider bar, complete with celebrity chefs, NFL branding and the chance to memorialize mouth-watering team slider creations with a custom “slider selfie” cam.