The NFL Celebrates a Decade of Homegating
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How do you engage the press, licensing partners and key social influencers to promote the launch of the newest line of NFL Homegating products?
By leveraging the 50th anniversary of the NFL and showcasing the evolution of football and entertaining. The press was immersed in “Homegating through the decades” through period specific living room vignettes, complete with costumed docents and historic NFL game footage. The experience ended “in the now” with celebrity hosted cooking, mixology and décor demonstrations.
PR Launch Event
By leveraging the 50th anniversary of the NFL and showcasing the evolution of football and entertaining. The press was immersed in “Homegating through the decades” through period specific living room vignettes, complete with costumed docents and historic NFL game footage. The experience ended “in the now” with celebrity hosted cooking, mixology and décor demonstrations.
PR Launch Event