Compeed Coaches Help Empower Female Runners
New Product Sampling Program
How do you reach the “unstoppable” female consumer and align the Compeed brand with female empowerment?
Create a national sampling program for the US launch of Compeed to increase awareness, trail and drive purchase at exclusive retail partner Walgreens. Compeed reached the target at women driven events such as color runs, Mudderellas and marathons. Compeed coaches branded in athleisure wear cheered on runners and handed out samples throughout the day. After the race runners were invited to relax and rejuvenate in the Compeed lounge complete with foot massages and customized foot selfies to boost social media exposure.
Create a national sampling program for the US launch of Compeed to increase awareness, trail and drive purchase at exclusive retail partner Walgreens. Compeed reached the target at women driven events such as color runs, Mudderellas and marathons. Compeed coaches branded in athleisure wear cheered on runners and handed out samples throughout the day. After the race runners were invited to relax and rejuvenate in the Compeed lounge complete with foot massages and customized foot selfies to boost social media exposure.