Hilton Inspires LGBTQ Communities to Become Co-Creaters
Sponsorship Activation
How do you create meaningful engagement that deepens Hilton’s longtime commitment to the LGBT community?
By creating a social media movement at LGBT parades and festivals in key influential markets of NYC and DC. Parade goers became co-creators through a real-time, digital media float. The experience was extended at the festival through a photo interactive where participants could share their LGBT pride.
By creating a social media movement at LGBT parades and festivals in key influential markets of NYC and DC. Parade goers became co-creators through a real-time, digital media float. The experience was extended at the festival through a photo interactive where participants could share their LGBT pride.