Discover Drives Diversity Recruitment
B2B Tradeshow
How do you reinvent Discover’s image for a diverse, young, tech-focused career market looking to engage with an employer that speaks their language?
By overhauling Discover’s brand image to create a recruitment booth experience that is modern, fresh, interactive and cohesive across different touch points at diversity engagement events. Starting with a booth design that was unexpected, bold and fun. Elements included interactive ways for attendees to engage and understand Discover’s value propositions – from crowd sourced charitable contributions to real time digital signage alerting attendees to Discover’s on-site employee bios, interview scheduling and leadership speaking engagements.
By overhauling Discover’s brand image to create a recruitment booth experience that is modern, fresh, interactive and cohesive across different touch points at diversity engagement events. Starting with a booth design that was unexpected, bold and fun. Elements included interactive ways for attendees to engage and understand Discover’s value propositions – from crowd sourced charitable contributions to real time digital signage alerting attendees to Discover’s on-site employee bios, interview scheduling and leadership speaking engagements.