About
As a Creative Director and Strategist, I develop big picture ideas for large-scale brand promotions and experiences. I successfully deliver, from concept through construction, activations that blend physical with digital to create engaging content that amplifies brand messaging. I have built a creative department, managing designers, copywriters and project management teams while integrating agency design process.
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CAPABILITIES
Creative Strategy - Concept Development - Team Ideation - Team Management - New Business - Exhibit Development - Creative Direction - Consumer Journey - Client Leadership - Social/Digital Content Development - Script/Comms Writing - Storyboarding EXPERIENCE HIGHLIGHTS AgencyEA - Chicago Brands: Hilton, Discover, McKinsey & Co., University of Iowa Eventive - New York Brands: Hilton, NFL, PNC Bank, Galderma, American Cancer Society, Welch’s, Pearle Vision, LensCrafters, Johnson & Johnson MKG - New York Brands: Delta Airlines Derse - New York Brands: Mazda, Indian Motorcycles, Duck Tape, Questcor Pharmaculticals Peggy Notebaert Nature Museum - Chicago Exhibitions: Food. The Nature of Eating, The Birth of Chocolate Layman Design - Chicago Exhibitions: Revolution. The Atlantic World Reborn/New York Historical Society, In Search of Home/National Hellenic Museum, Historical Exhibition/National 911 Museum EDUCATION Fashion Institute of Technology - Masters of Arts in Exhibition and Experience Design University of Wisconsin Madison - Bachelors of Arts in Journalism and Advertising CONTACT |
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